Marketing Your Retail Business ep3 ”Inspiring your customers and staff is for life not just for Christmas”

In this last episode on Retail Marketing myself and Richard Liverman delve into the role  marketing plays with staff and customers. We want to understand how and why and how successful marketing is built into the culture of an organisation in an authentic way.

Some of the topics we covered are:

• Who talks to your customers
• Benchmarking good – how is it good?
• Disney land (USA) The happies place on earth – culture / part of the experience

Brands and retailers that support staff

• How can you help colleagues sell products and feel part of something
• Do you give them product, discounts throughout the year

Recruitment is an expensive process

• Keep retain staff
• Train inspire showcase

There is a lot more to Retail Marketing than promotions and signage it plays a key role in every area of the business by having your team involved in designing and implementing marketing strategies in your business will drive revenue growth.